In my opinion, the most compelling new Rolex watch presented by the Swiss brand at Baselworld 2017 was the Rolex Cellini Moonphase. More than just a new interpretation of an existing design, this is not only a totally new watch, but it also includes a new movement and set of complications which haven’t been part of the Rolex portfolio for at least several decades. To help frame the ‘purpose and poise’ of the Cellini Moonphase, in Rolex’s words to me this watch is “a rare opportunity for the designers at Rolex to artistically express themselves.”
To a degree, as a more mass-market luxury watchmaker, Rolex understood that mechanical movement complications are rarely actually relied upon by wearers. This means that they wanted to focus on modern customers’ needs – and left more niche watch makers to focus on producing more complicated watches for enthusiasts that could be produced in smaller volumes.
A moon phase complication, however – especially on a dress watch – is a decidedly emotional complication without too much contemporary practicality. A moon phase indicator is designed to track the roughly 29-day cycle of the moon between its waxing and waning phases. With smartphones and other more useful weather and environmental status-indicating technology, it is a rare case indeed that someone relies upon a mechanical timepiece to be aware of the phases of the moon, let alone have any reason whatsoever to actually need to know this information.
Just one version of the Rolex Cellini Moonphase replica watch is being introduced for 2017. That means one case material and one dial option – at least as far as I know. Rolex is clearly testing the waters to see how a Rolex-made passion-driven classic dress watch will do. This is about as much effort as Rolex has put into an unsure product in a long time. While not everyone can agree on how successful the 50535 Rolex Cellini Moonphase will be in the market, I think most can agree that the watch is very attractive.
Slightly thicker than, say, the time-only Rolex Cellini – the Rolex Cellini Moonphase case is also 39mm wide and available in 18k Everose gold. The thickness of the classic case combined with the modest case diameter give the watch a pleasant, substantial feel for an otherwise dressy timepiece. Attached to the case is a matching brown alligator strap. I think it would also look good with a black strap, assuming you wanted to match the timepiece to a darker wardrobe of clothing.
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